Listen, even if you know the secret to Pinterest’s forever changing algorithm just marketing on Pinterest organically is not enough anymore. Why You Can’t Afford NOT to Invest in Pinterest Ads That extra step is affecting the number of clicks you may have gotten used to getting in the past. But today, you literally have to click on the website link. You see in the past you could click on the image and Pinterest would take you directly to the website where you could learn more or buy the item. No matter how much fresh and relevant content you’re producing on Pinterest it’s just taking forever to get more clicks to your website. Ever since Pinterest went public in April 2019 engagement metrics have started to go down dramatically. New, Fresh Relevant Content is No Longer Enough (Pinterest ads help) Those paid Pinterest ads are called Promoted Pins, its Pinterest’s lingo. Pinterest organic reach is more difficult than ever before which means if you want to reach your target audience as quickly as possible you will have to combine your organic activities with paid Pinterest ads to boost your content. As more and more advertisers flocked to Pinterest over Facebook you can assume that also drove up the level of competition for eye balls on Pinterest. Pinterest was one of the lucky ones.īut here’s the thing. And because of that the online world boomed. Many of us were home bound and we had to make a major shift in how we shopped. There’s no doubt that many ecommerce businesses have profited from the pandemic in 2020. Let me know how you do with the information above! I'm happy to answer any questions you think of as you work on your business.Pinterest Ads: 3 Mistakes Marketers Must Absolutely Avoid Pinterest also has some terms and restrictions as well that you can review for reference as you work on your promotional pins.
Creating a new Pinterest campaign in Shopify Marketing should look like this if all the steps above are completed Add billing and accept terms before creating ad campaigns with pinsĤ. After connecting the app with Shopify, locate the Pinterest Tag & Ad account number in the Pinterest app as shown below.ģ.
Ensure that all of the requirements shown in the image below are met for each product that you'd like to pin and promote on Pinterest.Ģ. However, to help troubleshoot and narrow down what might be happening, here are a few things that you'll want to check to make sure those products are synced up and ready to work on Pinterest.ġ. The current Pinterest App is supported by Pinterest as it is built to work with Shopify. I'm excited to hear that you're taking advantage of an untapped platform for holiday promotions! It's a successful platform for various types of businesses and at the current moment doesn't have too much competition like Facebook and Instagram do. My name is Lilith, I'm on the Social Care team at Shopify.
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